The beauty in modern times
Men have been bombarded with images of perfect physical, causing the same pressure that women have been enduring for years. Suddenly
are everywhere: in commercials, billboards, magazines, on TV. Yes, I'm talking about naked or half-naked male bodies. In England the figures are male ads 50.000 a year, trying to sell skin cream or any other beauty product.
the past two decades has run civilization in reverse. Not only the modern woman expresses her opinion about the body of her boyfriend absolutely intolerable, but men are also finding themselves confronted with the figures of other men who are black and white or color on any billboard the famous fashion brands that populate the city.
Are not men supposed to care about a "turnip" about how they look? Well apparently the answer is a resounding no. American men now spend $ 5 billion a year on products for their good looks and beauty. Do not think that European men are so vain. After all, this is a global crisis male. The situation is universal: men lifting "irons" in the gym, anorexia or bulimia problems, increased use of steroids, anti-wrinkle cream in their toilets, nettle shampoo against hair loss, laser hair removal in the chest, back , leg or wherever necessary appointment with solariums, etc.. I wonder: is this what they want?
The ancient Greeks worshiped the male nude, I made it the cornerstone of his art. For them, beauty was the expression of his philosophy, the belief in harmony and proportion, in this case the relationship between head, torso and extremities. Leonardo da Vinci revived this notion with his celebrated picture "The Vitruvian Man," pointing to the perfect geometry of the male human body.
Then, when everything changed? When the Greek classics to go on stage again? It all goes back to 1987 in the Levi's ad reminded jeans, where the model Nick Kamen shows her body sculpted in the gym or the theater - all the same - in a tiny boxer lycra.
then quick to imitate, were CK, Armani and Gucci, all showing the classic beauty rescued or elaborate Greek and Roman Museum. Putting pretty boys before our eyes, thin skin marked and shouting: "I just got back from Bahamas."
advertising
This war has brought their dead, people with eating disorders, obsessive-compulsive, excessive preoccupation with an idealized image , people who engage in fierce diets can kill Atlas, and by extension careers, marriages and shattered lives by the obsession of beauty.
But there is a new case now studied by psychologists around the world: The Adonis Complex where the guy does not kiss your partner that consume calories fears through her saliva.
few days ago, two very dear friends argued over whether one of them was beautiful, apparently even very smart people fall into the propaganda game of beauty. Perhaps the answer lies in returning to the Greeks. After all, it was they who started this whole fetish naked body and beauty.
